The customer who buys a little less every month, and nobody notices
Almost no customer leaves overnight. First they stop ordering one product. Then they order every three weeks instead of every two. Later the order gets smaller and nobody says…
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Field sales, told by the people who run them
Routes, inventory on the move, collecting on site and teams with several reps. What we learn building SELBUK.
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The order that lives in a chat: what you lose when your history is a conversation
The rep is standing at the customer's counter. He opens WhatsApp, types "send me ten of the usual and four cases of water", the customer replies with a thumbs up and the order is…
A route app gets you to the door; a field CRM knows what happened inside
A manager who wants to get the street under control almost always starts with the same search: an app that optimizes the day's route. It is a good tool and it does its job well…
Van inventory: why it never balances on Friday
At six on Friday evening the truck rolls back into the yard and the part nobody enjoys begins: reconciling. It left with 480 units, 412 were invoiced, 51 are still on board…